Your message...Where's the "voice" in your print ad ? Who's luring people to your website ? How are you getting people to walk in the door or make your phone ring ?
The marketTimes are tough for many but consumer surveys tell us people are still buying. They are just being more selective, a little more savvy. Whether you sell widgets or knickknacks or steak knives your still need to reach the market.
The ConsumerI can help you reach an audience that has the means to purchase , meaning they have some money. They are the consumers. We have thousands of them in our audience. Don't you want to reach them ?
Radio is your missing link...It's a proven fact that when you incorporate radio into your current marketing plan traffic increases raising the odds for you to complete a sale !
...and more affordable than you think ! Find out today just how affordable radio can be. Call Hometown 1340 WLVL today and learn how radio might help you. Let's create awareness, drive traffic and generate sales !
Tuesday, July 27, 2010
Monday, July 26, 2010
Advertising Happenings and Opportunities !
Summer brings a whole host of broadcast events at Hometwon 1340 WLVL. Just this past weekend we broadcast live from the Bower Insurance Agency and later the same day Hometown 1340 did a live "play by play" of the Lockport Old Home Week Parade. We has a great time bringing all the information and events via broadcast.The coming weeks are no different. We will be very busy bringing more area events to the airwaves.
What this means for you and your business , more advertising opportunities and specials !
First up in August is the Niagara County Fair August 4-8
Join Hometown 1340 WLVL as we broadcast live from the fair. As a sponsor you will receive : 16 :30 second announcements for $180 plus an on air interview while we broadcast live from the fair.
Later on August 15th we're proud to present "The Taste of Lockport" Join us live on at the event or on the air live as we bring you food and fun from the event ! Sponsors will receive 6 :30 second announcements to air during the week of the event for just $129 ! this also includes several mentions during our week long promotion and on the day of the event.
Let's not forget Newfane's AugustFest on August 21. This is another Niagara County gem of a hometown event. For just $129 sponsors receive mentions as sponsors of our live broadcast plus 6 :30 second announcements the week of or after the event.
Combine any of these with your current advertising or stand them alone to show your support or attract event goers to your business !
Grow your business, support your community and region by becoming a sponsor of these great summer events !
It's Hometown Radio reaching your hometown audience for the great hometown price only at Hometown 1340 WLVL
For information on these events or your radio station give me a call at (716)-433-5944 or email me at davidwlvl@gmail.com
What this means for you and your business , more advertising opportunities and specials !
First up in August is the Niagara County Fair August 4-8
Join Hometown 1340 WLVL as we broadcast live from the fair. As a sponsor you will receive : 16 :30 second announcements for $180 plus an on air interview while we broadcast live from the fair.
Later on August 15th we're proud to present "The Taste of Lockport" Join us live on at the event or on the air live as we bring you food and fun from the event ! Sponsors will receive 6 :30 second announcements to air during the week of the event for just $129 ! this also includes several mentions during our week long promotion and on the day of the event.
Let's not forget Newfane's AugustFest on August 21. This is another Niagara County gem of a hometown event. For just $129 sponsors receive mentions as sponsors of our live broadcast plus 6 :30 second announcements the week of or after the event.
Combine any of these with your current advertising or stand them alone to show your support or attract event goers to your business !
Grow your business, support your community and region by becoming a sponsor of these great summer events !
It's Hometown Radio reaching your hometown audience for the great hometown price only at Hometown 1340 WLVL
For information on these events or your radio station give me a call at (716)-433-5944 or email me at davidwlvl@gmail.com
Thursday, May 6, 2010
Recruiters on the radio ?
Looking around some of the social networking sites out there it's easy to see that on line is where it's at for many recruiters. If you're a recruiter have you ever considered taking it one step further by putting you message on radio? You know target a market, call the general sales manager, strike a deal to put the position on the radio. Radio can bring any on line or print ad to life by giving it a voice. You'll reach thousands of passive candidates in seconds. For example, Hometown 1340 WLVL is a news/talk station. Our audience is age 35- 55 primarily male, depending on the day part your message will reach upward of 15,000 listeners for about $20 bucks a spot or less ! It's not for everyone nor every market and out reach for some budgets, but for many it could lead to faster, more profitable placement.
Wednesday, May 5, 2010
Awareness, traffic, sales...
When it comes to your advertising/marketing plan what's your objective? Is it to create awareness? drive traffic? generate sales? You're correct if you answer all three! While the focus of your advertising efforts may focus on one of these, ultimately you want to move your product or service correct? So what does your message focus on ? Does it call the consumer to action? Is it visible to the right market? Is the message in the right media ? It's good to advertise, it's GREAT(and should be your goal) to achieve the objective.
Tuesday, April 27, 2010
10.5 Reasons to Advertise
TEN (and a half!) REASONS TO ADVERTISE
1. YOU MUST ADVERTISE TO REACH NEW CUSTOMERS:Your market changes constantly. New families in the area mean new customers.
People earn more money, which means changes in lifestyles and buying habits.
The shopper who wouldn’t consider your business a few month or years ago may
be a prime customer now. Remember: 20% of families will move this year. Five million people will be married. 3.3 million babies will be born.
2. YOU MUST ADVERTISE CONTINUOUSLY:
Shoppers don’t have the store loyalty they once did. Automobiles give shoppers
mobility and freedom. You must advertise to keep pace with your competition.
The National Retail Merchants Association states: “Mobility and non-loyalty are
rampant’. Stores must promote to get former customers to return, and to seek new
ones.
3. YOU MUST ADVERTISE TO REMAIN WITH SHOPPERS THROUGH
THE BUYING PROCESS: Many people postpone buying decisions. They
often go from store to store comparing prices, quality, and service. Advertising
must reach them steadily through the entire decision making process. Your name
must be fresh in their minds when they ultimately decide to buy.
4. YOU MUST ADVERTISE BECAUSE YOUR COMPETITION IS
ADVERTISING: There are only so many customers in the market ready to buy
at any one time. You’ve got to advertise to keep regular customers. And to
counter balance the advertising of your competition. You must advertise to keep
your share of customers, or you will lose them to the most aggressive competitors.
5. YOU MUST ADVERTISE BECAUSE IT PAYS OFF OVER A LONG
PERIOD:Advertising gives you a long-term advantage over competitors who cut back or
cancel advertising. A five year survey of more than 3,000 companies found:
Advertisers who maintained or expanded advertising over a five year period saw
their sales increase an average of 100%. Companies, which cut advertising,
averaged sales increases of 45%.
6. YOU MUST ADVERTISE TO GENERATE STORE TRAFFIC:Continuous store traffic is the first step toward sales increases and expanding your
base of shoppers. The more people who come into your store, the more
possibilities you have to make sales and sell additional merchandise. For every
100 items that shoppers plan to buy, they make 30 anticipated “in the store”
purchases, a NRMA survey shows.
7. YOU MUST ADVERTISE TO MAKE MORE SALES:
Advertising works. Businesses that succeed are usually strong, steady advertisers.
Look around. You’ll find the most aggressive advertisers are almost invariably
the most successful.
8. YOU MUST ADVERTISE BECAUSE THERE IS ALWAYS BUSINESS TO
GENERATE: Your doors are open. Salespeople are on the payroll. Even the
slowest days produce sales. As long as you’re in business, you’ve got overhead to
meet, and new people to reach. Advertising can generate customers now and in
the future.
9. YOU MUST ADVERTISE TO KEEP A HEALTHY POSITIVE IMAGE:In a competitive market, rumors and bad news travel fast. Advertising corrects
misleading gossip, punctures overstated bad news. Advertising that is vigorous
and positive can bring shoppers into the marketplace, regardless of the economy.
10. YOU MUST ADVERTISE TO MAINTAIN STORE MORAL:
When advertising and promotion are suddenly cut or cancelled, salespeople may
become alarmed and demoralized. They may start false rumors in an honest belief
that your business is in trouble. Positive advertising boosts moral. It gives your
staff strong additional support.
10.5 TO MAKE MORE MONEY
Isnt that one of the reasons to be in business ?
1. YOU MUST ADVERTISE TO REACH NEW CUSTOMERS:Your market changes constantly. New families in the area mean new customers.
People earn more money, which means changes in lifestyles and buying habits.
The shopper who wouldn’t consider your business a few month or years ago may
be a prime customer now. Remember: 20% of families will move this year. Five million people will be married. 3.3 million babies will be born.
2. YOU MUST ADVERTISE CONTINUOUSLY:
Shoppers don’t have the store loyalty they once did. Automobiles give shoppers
mobility and freedom. You must advertise to keep pace with your competition.
The National Retail Merchants Association states: “Mobility and non-loyalty are
rampant’. Stores must promote to get former customers to return, and to seek new
ones.
3. YOU MUST ADVERTISE TO REMAIN WITH SHOPPERS THROUGH
THE BUYING PROCESS: Many people postpone buying decisions. They
often go from store to store comparing prices, quality, and service. Advertising
must reach them steadily through the entire decision making process. Your name
must be fresh in their minds when they ultimately decide to buy.
4. YOU MUST ADVERTISE BECAUSE YOUR COMPETITION IS
ADVERTISING: There are only so many customers in the market ready to buy
at any one time. You’ve got to advertise to keep regular customers. And to
counter balance the advertising of your competition. You must advertise to keep
your share of customers, or you will lose them to the most aggressive competitors.
5. YOU MUST ADVERTISE BECAUSE IT PAYS OFF OVER A LONG
PERIOD:Advertising gives you a long-term advantage over competitors who cut back or
cancel advertising. A five year survey of more than 3,000 companies found:
Advertisers who maintained or expanded advertising over a five year period saw
their sales increase an average of 100%. Companies, which cut advertising,
averaged sales increases of 45%.
6. YOU MUST ADVERTISE TO GENERATE STORE TRAFFIC:Continuous store traffic is the first step toward sales increases and expanding your
base of shoppers. The more people who come into your store, the more
possibilities you have to make sales and sell additional merchandise. For every
100 items that shoppers plan to buy, they make 30 anticipated “in the store”
purchases, a NRMA survey shows.
7. YOU MUST ADVERTISE TO MAKE MORE SALES:
Advertising works. Businesses that succeed are usually strong, steady advertisers.
Look around. You’ll find the most aggressive advertisers are almost invariably
the most successful.
8. YOU MUST ADVERTISE BECAUSE THERE IS ALWAYS BUSINESS TO
GENERATE: Your doors are open. Salespeople are on the payroll. Even the
slowest days produce sales. As long as you’re in business, you’ve got overhead to
meet, and new people to reach. Advertising can generate customers now and in
the future.
9. YOU MUST ADVERTISE TO KEEP A HEALTHY POSITIVE IMAGE:In a competitive market, rumors and bad news travel fast. Advertising corrects
misleading gossip, punctures overstated bad news. Advertising that is vigorous
and positive can bring shoppers into the marketplace, regardless of the economy.
10. YOU MUST ADVERTISE TO MAINTAIN STORE MORAL:
When advertising and promotion are suddenly cut or cancelled, salespeople may
become alarmed and demoralized. They may start false rumors in an honest belief
that your business is in trouble. Positive advertising boosts moral. It gives your
staff strong additional support.
10.5 TO MAKE MORE MONEY
Isnt that one of the reasons to be in business ?
Friday, April 23, 2010
Creating Market Domination
What creates market domination?
In the last post I gave a brief insight into the essential questions I ask of a client before I sell them advertising. Identifying what your objective is so important. It will helps create a message that motivates, calls the consumer to action and ultimately converting them to make the purchase.
I sell radio advertising. WHY RADIO ? What make radio so powerful ?
•Radio is portable. The message travels with the consumer from home to car to beach or destination !
•Radio is memorable. Like television people remember a great radio ad.
•Radio has reach. It can reach across generations of listeners.
So how do I create market domination?
FREQUENCY creates domination. No matter what media mix you choose your message should be out there FREQUENTLY. You have an opportunity to achieve market domination no matter your budget. I’ll outline how in my next post. See you than !
In the last post I gave a brief insight into the essential questions I ask of a client before I sell them advertising. Identifying what your objective is so important. It will helps create a message that motivates, calls the consumer to action and ultimately converting them to make the purchase.
I sell radio advertising. WHY RADIO ? What make radio so powerful ?
•Radio is portable. The message travels with the consumer from home to car to beach or destination !
•Radio is memorable. Like television people remember a great radio ad.
•Radio has reach. It can reach across generations of listeners.
So how do I create market domination?
FREQUENCY creates domination. No matter what media mix you choose your message should be out there FREQUENTLY. You have an opportunity to achieve market domination no matter your budget. I’ll outline how in my next post. See you than !
Essential Questions...
Essential Questions…
Before I sell anyone advertising I ask them “what do you hope to achieve?”
•Are we working to create awareness for your business?
•Are we working to generate sales?
•Do we want to drive traffic to your store or site?
•all of the above
The answers are the heart of the campaign. It’s the why. Why are you advertising? Ads can be cute and creative. Memorable you bet. Brand building yes! but lets not loose site of the purpose. Always begin with the end in mind.
The discussion and answers we come up with will help us create the right message, for the right market in the right media. From your answers we will shape a message to satisfy the campaign objective.
Later I explain what creates domination.
Before I sell anyone advertising I ask them “what do you hope to achieve?”
•Are we working to create awareness for your business?
•Are we working to generate sales?
•Do we want to drive traffic to your store or site?
•all of the above
The answers are the heart of the campaign. It’s the why. Why are you advertising? Ads can be cute and creative. Memorable you bet. Brand building yes! but lets not loose site of the purpose. Always begin with the end in mind.
The discussion and answers we come up with will help us create the right message, for the right market in the right media. From your answers we will shape a message to satisfy the campaign objective.
Later I explain what creates domination.
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